My name is Paula Ribas.
I’m a Product Designer and no-code developer based in Barcelona.

My architecture background drives me to prioritize user needs, creating functional solutions with an emphasis on project structure, organization, and, in this case,
navigation between digital spaces.

KNOW MORE ABOUT ME

SELECTED PROJECTS

APP DESIGN

nook
/2023-2024
UX RESEARCH
UX/UI DESIGN

WEB DESIGN

blueheaven
/2023
UX/UI DESIGN
WEBFLOW

MY WORKFLOW

01.

UNDERSTAND

Before diving into a project, I believe it's crucial to properly understand and organize it. This involves defining project goals, identifying the target audience, and understanding the challenges faced by users. Through empathy-driven exploration, I gain valuable insights into user needs and preferences.

To achieve that, I employ a variety of methods:

  • Desk Research
  • User interviews & Surveys
  • Benchmark
  • User Persona & Journey Map
  • Value Proposition

02.

DESIGN

After identifying the main problem, the next step is to conceptualise the digital solution. This involves creating the website's sitemap based on its content structure, sketching potential solutions, and defining a visual identity that reflects the brand's values. Then, the next step is prototyping and testing the idea.

  • Brand Identity
  • Information Architecture
  • User flow
  • Sketches
  • Wireframes
  • Prototypes
  • User Test

03.

MATERIALIZE

In the final phase, it’s time to bring the product to life by creating responsive designs that deliver complete user experiences by incorporating dynamic elements, transitions and interactions. Once the final version is ready, development begins.

  • User Interface
  • Design System
  • Responsive Design
  • Development
  • Interactions

SOFTWARE

Figma

UX/UI Design

Sketch

UX/UI Design

Webflow

Web development

Photoshop

Design

Indesign

Design

Analytics

Data